Our Team

Max Häbler 

Max is native German. He has been affiliated with the company since 2006 and is managing director since 2013. 

Before taking on that role Max was General Manager at IT Resources, a foreign managed IT turnkey provider for foreign companies in China. In this role he worked directly with companies like Continental, Trump and ZF Friedrichshafen. 

Max has also worked for a business investigation firm in Shanghai, specialized in investigating and raiding counterfeiting factories in China for foreign brands like VW, New Balance and LG. During this time he was able to experience first-hand the risks foreign companies take in China and Asia. 

Max has moved from Shanghai to Cambodia in 2017 to expand his personal horizon and seek new business ventures for SinoWorld.    

Having lived almost 15 years in China and over 3 years in Cambodia, Max is fluent in Mandarin and speaks advanced Khmer. Both languages have proven essential in providing the current level of service to customers.  

Rebecca Zhang ​

Rebecca is Chinese national and Operations Manager at SinoWorld. She is currently responsible for SinoWorld’s China operation.  

Rebecca started to work for SinoWorld in 2013, and has been independently managed several accounts since 2015. Rebecca has a strong technical and production background. Before working in SinoWorld Rebecca set up the company Highland Industries, a trading company for off-road automotive suspension, which she still operates, exporting automotive parts to Europe and Central Asia.