About SinoWorld

SinoWorld is a small trading company and service provider specialized on China and South East Asia. 

The company was originally founded as SinoQuell in 2003 and operated from an office in Guangzhou. In 2005 a Shanghai office was set up. Due to changes in the market structure and internal changes both offices were closed over the years and we now operate from Hangzhou, in Zhejiang province, as well as Phnom Penh in Cambodia.

Since the start we have been exporting outdoor furniture and other goods for home-improvement, garden and hardware chains in Europe and South America. We are working directly with those chains, or through importers in the respective countries. Later we expanded our customer base to include the German Army and various German relief organizations. Our main suppliers are manufacturers in mainland China.  

Due to customers’ demand we started to provide services in China in 2015, first in form of product inspections. Later our scope widened towards during-production inspection, factory audits and sourcing projects. Our service is highly customized and we also accompany customers during trips to their Chinese suppliers. We provide services mainly for the hand-tools and promotional goods industry.  

In 2017 we started operations in Phnom Penh, Cambodia, from where we have provided service in Cambodia, Vietnam and Bangladesh.    

Currently our China operation is headed by Mrs. Rebecca Zhang, and our Cambodia operation by Mr. Max Häbler.     

End customers for our products include      
  • Hornbach 
  • Bundeswehr (German Army) 
  • German Red Cross 
  • THW (German Technisches Hilfswerk) 
  • Easy markets (Argentine, Chile) 
  • Cencosud (South America) Bauhaus  
Our services have included products for      
  • Jägermeister
  • Miele
  • Schmitz Cargobull
  • Mercedes Benz