SinoWorld is a small trading company and service provider specialized on China and South East Asia.
The company was originally
founded as SinoQuell in 2003 and operated from an
office in Guangzhou. In 2005 a Shanghai office was set up. Due to changes in
the market structure and internal changes both offices were closed over the
years and we now operate from Hangzhou, in Zhejiang province, as well as Phnom
Penh in Cambodia.
Since the start we have been
exporting outdoor furniture and other goods for home-improvement, garden and
hardware chains in Europe and South America. We are working directly with those
chains, or through importers in the respective countries. Later we expanded our
customer base to include the German Army and various German relief organizations. Our
main suppliers are manufacturers in mainland China.
Due to customers’ demand we
started to provide services in China in 2015, first in form of product inspections. Later our scope
widened towards during-production inspection, factory audits and sourcing
projects. Our service is highly customized and we also accompany customers
during trips to their Chinese suppliers. We provide services mainly for the hand-tools
and promotional goods industry.
In 2017 we started operations in
Phnom Penh, Cambodia, from where we have provided service in Cambodia, Vietnam
and Bangladesh.
Currently our China operation is
headed by Mrs. Rebecca Zhang, and our Cambodia operation by Mr. Max Häbler.